Make Yourself Clear: Win-Win-Win Worksheet

Here is a simple worksheet that will help you articulate the individuals and organizations that are impacted when you are driving a information or experience transaction. Whatever it is - a sale, a training, a service request, you should be able to describe how it benefits the target audience (customer, colleague, client), how it benefits you (the seller, trainer, service pro, leader), and how it serves the context that you share - whether its the organization or the industry around it.