Learning important things is not easy; learning important things requires effort; learning important things is ultimately worth the effort since doing so leads the learner-practitioner to not only acquire knowledge and skills, but also to tap a vein of meaning that can be self-reinforcing over time.

Here is one of the short videos from our Authenticity module in the Make Yourself Clear online course.

Last week I shared the first two phases of a mockup and feedback process. Above is the final product.

I never fully knew the difference between Redwoods and Sequoias. I got to be around some Redwoods this weekend. Now I understand a little bit better.

If you want to raise someone’s understanding, you have to find ways to spread the learning over time. You can handle some of that seeding during class and some of it with an effective homework instrument; then, you can return to the understandings that matter in later assignments, later homework. Layer after layer after layer.

Or like baking bread, baking anything, you have to expose the ingredients to heat over a period of time.

Here is a simple worksheet that will help you articulate the individuals and organizations that are impacted when you are driving a information or experience transaction. Whatever it is - a sale, a training, a service request, you should be able to describe how it benefits the target audience (customer, colleague, client), how it benefits you (the seller, trainer, service pro, leader), and how it serves the context that you share - whether its the organization or the industry around it.

We're working on a postcard insert to give to audience members at an event next week. I put together a proof of concept of the general idea and handed it off to the team. Then, a more polished draft was created and shared in Jira. Then, I gave a little more feedback on it. We'll see where the final design lands.

I didn't know there was going to be an audiobook version of Make Yourself Clear. But there is and it sounds really good! You can get it today via Amazon/Audible.