When you understand each individual from a larger audience you are trying to reach, you will be able to form a stronger relationship and ultimately be able to be clear in communicating to that collective audience.
It may not be possible to have all of the information necessary at all times, but it is helpful to sketch out and jot down what you know, or perhaps might be curious about, before engaging in a sales call, service request, individual meeting, or training session.
Prior to writing our book, we spent time thinking about the various audiences we were trying to reach - building from existing knowledge of a few individuals as well as assumptions that were later confirmed or adjusted.
Use this PDF to sketch out your own personas.
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