I recently met author and podcaster Greg Voisen who spends a lot of time thinking and leading around creative and visual consulting. It was suggested to me to check out his podcast episode 407 where he speaks with author and visual consultant David Sibbet.
What I really appreciated from this conversation was the reminder of the importance of mental models. As a teacher (or seller or leader or service person), when you help your audience construct mental models - with literal or associative elements. If you listen - David suggests what a "spark" can mean to people based on their past experiences and interests. When visualizing an experience - a talk, a meeting, a sales call, etc. - there is tremendous opportunity to reinforce those mental models. There are rabbit holes of ideas and information on both Greg and David's websites.
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Sometimes, and even after multiple iterations, good work needs to be left behind in order to serve the greater objective. The doodles and text below are versions of things that were liked but simply did not help enough. "Asked directly about what he does when he needs a breakthrough, designer and typographer Stefan Sagmeister said, 'One trick I use a lot is to think about a problem from a totally different point of view. . . . I used this technique for the identity we did for a music center in Portugal — Casa da Musica. [The approach and design] came out of the point of view of a car' (Glei, 2013).
Sagmeister traces this thinking tool to the philosopher Edward de Bono, who suggested it as a way to override the brain’s penchant for repetition. Says Sagmeister, 'If you want to come up with a new idea, the first thing you can always do is think of something that you did before or something that you’ve seen before. So starting with someone, or somewhere, else is just basically a trick to fool the brain out of thinking in repetition' (Glei, 2013)." |