Our most recent column piece on EdSurge applies the ideas from Make Yourself Clear to Education Technology businesses.
On the cover of the book and in many parts throughout, you will find text displayed in custom fonts. Both fonts were created using Calligraphr and then signed with an open license for our publisher to use them. These fonts are also included in Explain Everything.
You can download and install (at your own risk!!) the fonts for yourself:
Yes, there are many best seller lists on Amazon. Still, it is nice to see that more than a month away from the release that we have cracked the Top 10 for Business Sales.
Not the doodle above, but the story depicted below....
"When I approached the service desk this time, though, the person behind it barely looked at me. She was new (to me). While typing and looking at a screen, she told me to see one of the service specialists. She seemed agitated when I asked for further clarification. Somewhere in her training, or in her ongoing assessment from her team leader or supervisor, one of the following had happened: 1) she had been led to believe that paying attention to the screen in front of her was more important than paying attention to a person who had physically entered her service area; 2) she had been rewarded for handling something on the screen rather than the person in front of her; or 3) she had been allowed to persist in her work without realizing a key choice point: deal well with the item on the screen or deal well with the person in front of you (it’s possible, of course, to handle both parties well, though not necessarily at the same exact time)."
I added a shopping list to the Toolkit page of the Make Yourself Clear website.
The contents and suggested uses are below:
In Make Yourself Clear, we provide the following description of pre-assessment, borrowed from research on teaching and learning and applied to the context of business :
Asking the right questions up front to understand where customers are in their individual or company journey; using that information to prepare for interactions and transactions with those customers.
Here is a nice section from John Dewey's Experience and Education that is foundational to the practices of pre-assessment:
It is possible of course to abuse the office, and to force the activity of the young into channels which express the teacher's purpose rather than that of the pupils. But the way to avoid this danger is not for the adult to withdraw entirely. The way is, first, for the teacher to be intelligently aware of the capacities, needs, and past experiences of those under instruction, and, secondly, to allow the suggestion made to develop into a plan and project by means of the further suggestions contributed and organized into a whole by the members of the group. The plan, in other words, is a co-operative enterprise, not a dictation. The teacher's suggestion is not a mold for a cast-iron result but is a starting point to be developed into a plan through contributions from the experience of all engaged in the learning process. The development occurs through reciprocal give-and-take, the teacher taking but not being afraid also to give. The essential point is that the purpose grow and take shape through the process of social intelligence.
This visual aid summarizes some of the key points in the second part of Make Yourself Clear.