From our chapter about mission articulation and advancement:
In the schools we have today, if a mission falls in the woods and no one is around, it does not make a sound. And no constituent is served by such silence — not the student who should derive motivation and focus from the school’s mission, not the parent who should partner with the school to support the school’s mission, not the teacher who should inspire students to reach for the school’s mission, not the alumni who should proudly support the school’s future.
I also tried to make an animated GIF (its subtle but the trees in the background are actually moving). The file size is a bit prohibitive but this was just a first attempt. I can't even seem to embed it here without things going crazy but here is a link to it. Next week I'll figure out how to do it better.
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TEDxNYED: About Assessment