I listened to about 3 hours of Canadian radio on my two drives between Calgary International Airport and Banff. I found two great stations - x92.9 and 93.7 - that I happily toggled between. A catchy song played on 92.9 and I had now way to write down the name of the song or the artist, but I did dictate one of the lyrics into my phone. When I got home, I posted a message on Twitter asking about it and was delighted to get a response almost immediately. I then bought the album.
This was a really easy engagement that connected the listener, the artist, and the mediator in mutually beneficial ways. I got to listen to a song I liked and discover additional great music, the artist benefited from a purchase of their work, and the station modeled the attention they are paying to listeners.
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TEDxNYED: About Assessment