Blending Leadership: Mission

Delight, as we have noted, is not always easy. It sometimes involves trudging along a trajectory that, ultimately, adds significance, relevance, or meaning to a task, product, training, or exercise. It exists, and should be sought, because it speaks to a consumer desire – to locate elements outside of products and services themselves that complete the experience of using these products or services. You are not simply offering goods or services; you are not simply solving problems; you are also helping consumers feel good about the company behind the product or service, behind the solution.