Here is a simple worksheet that will help you articulate the individuals and organizations that are impacted when you are driving a information or experience transaction. Whatever it is - a sale, a training, a service request, you should be able to describe how it benefits the target audience (customer, colleague, client), how it benefits you (the seller, trainer, service pro, leader), and how it serves the context that you share - whether its the organization or the industry around it.
Steve recently published the interview we did with Shane Snow and Joe Lazauskas, the authors of The Storytelling Edge. When I first read the book I took lots of notes and I like to return to them from time to time. I also took notes during our interview.
To quote our most recent newsletter:
Like a movie’s opening weekend box office, a book’s launch window is critical to its success. If we can circulate enough books into the intellectual bloodstream, our ideas have a chance of spreading and making a difference.
Here are some ways you can help:
Thanks for considering some of the above. Ideally, you will choose something that will benefit you or the people around you. The point here is to add some value and hopefully some delight to the world. As a gift for reading this message, here’s a snapshot of one of the key parts of the book: a thinking tool that ties together authenticity, immediacy, and delight.
Our most recent column piece on EdSurge applies the ideas from Make Yourself Clear to Education Technology businesses.
On the cover of the book and in many parts throughout, you will find text displayed in custom fonts. Both fonts were created using Calligraphr and then signed with an open license for our publisher to use them. These fonts are also included in Explain Everything.
You can download and install (at your own risk!!) the fonts for yourself:
Yes, there are many best seller lists on Amazon. Still, it is nice to see that more than a month away from the release that we have cracked the Top 10 for Business Sales.